In fact, when compared to the open rates of many print direct mail and email pieces, the power of the optical disc format is startling in its power to elicit the types of consumer behaviors that marketers hope to stimulate. The report found that:

• 91% of all respondents who received a DVD/CD in the mail opened the mailer. Conventional direct mail open rates vary from 59 to 66%. Average email open rates are 22%.

• 73% actually played the discs in their computer.

• 59% of respondents thought that a DVD was more secure than an email.

• Respondents were 85% more likely to prefer receiving a DVD/CD in the mail than an email by the same advertiser.

• 89% of respondents said they would spend more time or the same amount of time with a direct mail piece if it included a DVD/CD.

While there is no doubt that digitization of information and its presence online are powerful tools for a marketer, this tactic, often driven by the desire to save money, should not be the be-all and end-all for marketers. As this study proves, a marketer can break through enormous media clutter, by utilizing cost-effective CD and DVD replication and distribution to get their message in front of consumers.
Source: Epsilon and Email Experience Council Q1 2010 North American Email Trends and Benchmarks Results.

*Source: “Because It’s Personal: A Study of Consumer Use and Preference for Envelopes,” released by the Envelope Manufacturers Association Foundation (EMAF) 2006.

**Source: Epsilon and Email Experience Council Q1 2010 North American Email Trends and Benchmarks Results.

It’s the start of a new year and a new decade, and a great time to kick off our new blog.  But 2010 also marks the start of something special for SF Video, for it marks our 20^th year in business.  For twenty years our clients have put their faith and trust in us, something we are eternally grateful for and to which we owe everything.

Steve Feinberg

We’ve come a long way from our start in my father’s garage in Hillsborough, California to the global offices we now have scattered in as far away locals as China, Israel and Poland, while headquarters remain here in our namesake San Francisco’s North Beach.  And in those two decades much has changed as video and audiotape has been largely replaced by optical discs and new formats such as Blu-ray have continued to push the quality envelope.  When we started “green” was something we hoped to make as a result of our endeavors, whereas today it represents an approach to environmental stewardship that SF Video whole-heartedly embraces with recyclable discs and packaging.

Many of our customers may not be aware that SF Video was not our first foray into the duplication and replication business.  Our early attempts in the business taught us valuable lessons about how we knew we would want to run SF Video and through these we forged a manifesto that has served us well:

» To operate with the highest degree of integrity and honesty.
» To not make decisions on behalf of our clients – which we view as partners – without their knowledge.
» To manage our growth so that we can always fulfill our promises and never lose a customer.

As a result of these guiding principles, SF Video has enjoyed steady growth and we have you to thank for it!  Rest assured, we will continue to evolve our services to stay ahead of marketplace demands, but the foundation of our business will always be based upon your trust earned through strict adherence to sound business practices.